Yangzhou Jiuyang Fishing Tackle Co., Ltd. — Fishing Reel & Rod Manufacturer Since 1991

Yangzhou Jiuyang Fishing Tackle Co., Ltd. is a specialised fishing tackle manufacturer and exporter based in Yangzhou, Jiangsu Province. Founded in 1991, the company has over three decades of experience in producing fishing reels, rods, and accessories for the global market.

Company Profile

Established on April 12, 1991, under Chairman Yu Guangkuan, Jiuyang has grown from a domestic manufacturer into an international exporter. The company operates from a substantial facility covering approximately 180 mu (12 hectares / 30 acres) at No. 3 Shugang West Road, Hanjiang District, Yangzhou.

Jiuyang is both a manufacturer and trader, exporting fishing reels, rods and accessories worldwide. The company operates multiple sales channels including Alibaba.com (jyfishing.en.alibaba.com), its own brand e-commerce site (jy1991.com), and a Tmall flagship store (jiuyanghw.tmall.com) serving the Chinese domestic market.

Product Range

Jiuyang’s product portfolio spans:

• Fishing Reels: Spinning reels, baitcasting reels, fly reels
• Fishing Rods: Carbon fiber rods, spinning rods, casting rods, fly rods
• Lures: Under the “Obsidian” sub-brand — including minnows, crankbaits, poppers
• Rod Components: Blank sections, handles, guides
• Accessories: Terminal tackle, tools, and fishing kits

The company’s “Obsidian” lure brand has developed a domestic following with dedicated product lines including Dragon Flame, Dragon Crystal, BASS rods, Nano competition rods, and heavy-duty models.

Manufacturing Approach

• Founded: 1991 — over 35 years of industry experience
• Facilities: 12-hectare campus in Yangzhou
• Sales channels: Direct export, Alibaba, Tmall, brand website
• Product range: Full-system manufacturer (rods + reels + lures + accessories)
• Customisation: OEM/ODM services available for reels, rods, and components
• Transaction history: Verified transactions on Alibaba with $200K+ order value

Contact Information

Telephone: | +86 514-87303118

Email: | gejing@jiuyangfishing.com

Yangzhou Jiuyang Fishing Tackle Co., Ltd.
No. 3 Shugang West Road, Hanjiang District
Yangzhou, Jiangsu Province, China

• Phone: +86-514-8763-8888
• Fax: +86-514-8730-6088
• WeChat: jy1991obs
• Websites: www.jy1991.com | jyfishing.en.alibaba.com
• Tmall: jiuyanghw.tmall.com
• LinkedIn: Yangzhou Jiuyang Fishing Tackle

What Buyers Should Know

• Best-fit buyers: Retail chains, tackle distributors, OEM/ODM reel and rod buyers
• Key advantage: Full-system manufacturer with 35+ years of operational history
• Sales: Multichannel — both B2B (Alibaba, direct export) and B2C (Tmall, brand site)
• Brand: Own brand “Obsidian” for lures and rods
• Location: Yangzhou with good access to Shanghai and Nanjing logistics hubs
• MOQ: Flexible based on product category — Alibaba listing shows MOQs from 50–500 pieces

Verification Sources

• Corporate website: www.jy1991.com
• Qichacha corporate registry
• Alibaba.com: jyfishing.en.alibaba.com
• LinkedIn company profile
• China Fish 2026 exhibitor directory

Last updated: 2026-07-30. Data sources: Company website, Qichacha, Alibaba, LinkedIn, China Fish exhibitor records.

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