Luoyang Yuzhiyuan Outdoor Products Co., Ltd.

Company Overview

Luoyang Yuzhiyuan Outdoor Products Co., Ltd. (Chinese: , brand: ** / Yuzhiyuan**) is a well-known Chinese fishing tackle brand based in Luoyang, Henan Province, China. Founded in 2009 (brand registered in 2012), the company has grown into a recognized name in the Chinese fishing tackle industry with 100–499 employees.

Yuzhiyuan specializes in lightweight fishing equipment, focusing on reducing angler fatigue through innovative design and materials. The brand’s philosophy centers on making fishing more accessible and enjoyable by minimizing heavy, cumbersome gear.

The company’s English-registered name in the BHAPI exhibitor database is Luoyang Yuzhiyuan Outdoor Products Co., Ltd., and it operates its primary sales channel through a Tmall storefront.

Products

Yuzhiyuan’s product line covers approximately 20 product categories centered on lightweight fishing gear:

• Fishing Rods — Lightweight rods designed for reduced fatigue
• Fishing Umbrellas — Portable, lightweight shelter solutions
• Tackle Boxes — Multi-functional storage boxes
• Fishing Lines — Various line types and strengths
• Fishing Lights — Illumination equipment for night fishing
• Additional accessories across the lightweight fishing equipment spectrum

Corporate Information

• Founded: 2009 (brand registered April 19, 2012)
• Business Type: Branded manufacturer / retailer
• Employees: 100–499
• Location: Room 1207, Building 2, 863 Innovation Plaza, No. 32 Changxiamen Street, Luolong District, Luoyang, Henan, China
• Sales Channels: Tmall (yuzhiyuanhw.tmall.com), e-commerce platforms

Contact

• Address: Room 1207, Building 2, 863 Innovation Plaza (863), No. 32 Changxiamen Street, Luolong District, Luoyang City, Henan Province, China
• Website: yuzhiyuanhw.tmall.com (Tmall flagship store)

Discovered at China Fish BHDJZ 2024 Spring Expo.

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