Hubei Laogui Biotechnology Co., Ltd.

Company Overview

Hubei Laogui Biotechnology Co., Ltd. (Chinese: , brand: ** / Laogui**) is one of China’s largest and most influential fishing bait and tackle manufacturers. Headquartered at No. 7 Zhenxing Road, Gedian Development Zone, Ezhou, Hubei Province, the company was established on January 6, 2016, with a registered capital of ¥50 million (fully paid), succeeding the earlier Hubei Laogui Fish Bait Co., Ltd.

Laogui operates 10 fully automated production lines with a daily single-shift capacity of 1 million packs, making it a dominant force in China’s fishing bait industry — an industry that produces approximately 70% of the nation’s fish bait from Hubei province alone.

The company completed a ¥160 million Series A financing round in 2017, and has since invested ¥450 million to build a 251-acre (1,000+ mu) industrial park in Gedian. In 2021 it was recognized as a Hubei Provincial “Specialized and New” Little Giant Enterprise (""), and in 2024 achieved High-Tech Enterprise certification. It holds 198 trademarks, 40 patents, and controls four subsidiaries including Wa Pai Pet (Hubei) Co., Ltd.

Laogui’s booth — the premier exhibition booth number — underscores its status as a major industry player.

Products

Fishing Baits

Laogui is best known for its extensive line of biological fishing baits covering freshwater and saltwater species. The company pioneered commercial fish bait production in China and its products are used by anglers nationwide.

Fishing Tackle

The company manufactures and sells fishing rods, reels, and other tackle under the Laogui brand.

Pet Food

Through its subsidiary Wa Pai Pet, Laogui has diversified into premium pet food manufacturing, leveraging its biological production expertise.

Corporate Information

• Founded: January 6, 2016 (predecessor company earlier)
• Legal Representative: Yi Zhe
• Registered Capital: ¥50,000,000 (fully paid)
• Business Type: Manufacturer (biological baits, pet food, fishing tackle)
• Employees: 49+ (Wuhan branch), significant manufacturing workforce at Gedian HQ
• Headquarters: No. 7 Zhenxing Road, Gedian Development Zone, Ezhou, Hubei, China (Premier booth)
• Subsidiaries: Holds 4 companies including Wa Pai Pet (Hubei); strategic investments in Leo Group, Hilanxin
• Certifications: High-Tech Enterprise (2024), Hubei Specialized & New Little Giant (2021)

Recent Events

• May 2026: Hosted the “Happy Laogui Cup” National Fishing Open at its Ezhou industrial park, drawing 400 competitors from across China and Southeast Asia, with a ¥100,000 first prize
• July 2026: Participated as a leading enterprise in the “AI + Biomedical Industry Development Conference” in Gedian National Economic Development Zone

Contact

• Address: No. 7 Zhenxing Road, Gedian Development Zone, Ezhou City, Hubei Province, China
• Website: Laogui brand products widely available on major Chinese e-commerce platforms

Discovered at China Fish BHDJZ 2024 Spring Expo.

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