Daiwa Sports (Guangzhou) Co., Ltd.

Company Overview

Daiwa Sports (Guangzhou) Co., Ltd. is the official China sales office of Daiwa (Globeride, Inc.), one of the world’s largest and most respected fishing tackle manufacturers. Listed on Daiwa’s global network page alongside its counterparts in the US, UK, France, and Germany, the Guangzhou office manages brand distribution, dealer networks, and customer support across the Chinese market.

Daiwa, founded in Japan in 1945, has been a dominant force in global fishing tackle for over 75 years, known for pioneering technologies such as Magsealed bearings, SV (Stable Vibration) spool systems, and Zaion carbon composite materials.

Daiwa also operates two major production facilities in mainland China — DONGGUAN DAIWA SPORTING GOODS LTD. and ZHONGSHAN DAIWA SPORTING GOODS LTD. — which manufacture rods, reels, and components for the global supply chain.

Products

Through its Guangzhou office, Daiwa China offers the full Daiwa product range:

• Fishing Rods — Spinning, casting, surf, baitcasting, and ice fishing rods
• Fishing Reels — Spinning reels, baitcasting reels, conventional reels, and fly reels
• Fishing Lines — Braided PE lines, fluorocarbon leaders, and monofilament lines
• Lures and Baits — Soft baits, hard baits, and accessory lure lines
• Tackle Accessories — Bags, tools, rigging components, and apparel

China Market Role

As the official China sales office, Daiwa Sports (Guangzhou) performs several key functions:

• Distribution Management — Overseeing authorized dealer networks across China
• Brand Support — Marketing, training, and after-sales service
• Counterfeit Enforcement — Working with authorities to combat counterfeit products
• Customer Service — Chinese-language support for domestic anglers

Market Context — Q1 FY2026

Globeride’s first-quarter FY2026 results (three months ended June 30, 2026) offered a direct read on the China market that Daiwa’s Guangzhou office serves. Group sales rose 6 percent year-on-year to 33,701 million yen, but profit attributable to shareholders fell 24.1 percent amid temporary inventory adjustments and an unfavourable product mix. Globeride described sales progress in China as “slow,” while the wider Asia and Oceania region grew 30.7 percent to 14,827 million yen — though segment profit there fell 48.7 percent, partly on inter-company inventory timing.

By contrast, the US market showed a gradual recovery as tariff policy stabilised, with sales up 10.2 percent to 4,983 million yen, supported by the TATULA bass series and the ICAST award-winning BG spinning reels. In Japan, domestic sales rose 20 percent on launches including the SEABORD electric reel and EMERALDAS squid rod. For buyers sourcing Daiwa-built tackle from China, the quarter confirmed that premium brands continue to see China’s domestic market as a slower-growth battleground even as export demand — particularly to the US — regains momentum.

Contact

• Website: www.daiwachina.com

Source: Daiwa official global network page, Globeride Q1 FY2026 financial results (as reported by industry sources), BHDJZ 2024 Spring Expo exhibitor listing.

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