data brief

Weihai's 968km coast underpins tackle hub status

Weihai’s city government has put the municipality’s maritime geography at the centre of its latest official profile, a move that underscores why the eastern Shandong city has become one of the world’s most important fishing tackle manufacturing clusters. The profile, published on the government’s English-language portal, details a coastline stretching 968 kilometres along the Yellow Sea and a location that places the city within striking distance of the Korean Peninsula.

The government’s emphasis on geography is no mere civic boast. For international buyers of rods, reels, and terminal tackle, Weihai’s position at the northeastern tip of China’s Shandong Province has long been a practical advantage. The city faces the Yellow Sea on its north, east, and south, with the Liaodong Peninsula opposite and South Korea just across the water. That setting supports a deep local fishing culture, gives manufacturers easy access to marine testing grounds, and shortens shipping routes to key Asian and transpacific markets.

According to the official city profile, Weihai covers a total area of 5,822.54 square kilometres, with the urban districts of Huancui and Wendeng accounting for 1,747 square kilometres. The city’s maximum east-west span is 135 kilometres and its north-south reach is 81 kilometres. To the west it borders Yantai, another fishing and aquaculture powerhouse, creating a connected industrial corridor along the Shandong coast that supply chain managers have come to rely on.

For the fishing tackle trade, the coastline figure is the most striking data point. A near-thousand-kilometre shoreline gives Weihai’s manufacturers ample space for wharf-side logistics and direct access to rich offshore fisheries, where new product designs can be tested in real conditions. Trade buyers visiting factories in Weihai often note that the same docks that send seafood overseas also provide a live environment for prototype evaluation, a


Source: Original report / supplier profile on weihai.gov.cn


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