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Cangzhou Seasher Fishing Tackle: a 400,000-rod-a-year factory in Hebei's tackle belt

Company Overview

Cangzhou Seasher Fishing Tackle Co., Ltd. (also known as Cangzhou Xishe Fishing Tackle Co., Ltd.) is a fishing rod manufacturer based in Suning County, Cangzhou, Hebei Province — part of the dense rod- and tackle-making belt of northern China. The company was established in 2012 and operates as a registered manufacturer-exhibitor at the China Fish Show, with a production capacity of up to 400,000 rods per year.

Seasher is a full-spectrum rod factory: it designs, blanks, and assembles rods in-house, serving both OEM buyers and its own product series. The factory occupies roughly 6,000 square meters and employs about 80 workers, with annual turnover of approximately USD 3 million, almost all of it export revenue.

Products

The company’s core output is fishing rods, built in both carbon fiber and glass fiber constructions. Its catalog runs as model series (XS-1001 upward), covering:

As a contract manufacturer, Seasher can deliver rods with custom lengths, actions, power ratings, and cosmetic finishes, which makes it a workable supply partner for mid-tier brands that need flexible batch sizes without building their own rod line.

Export & Markets

Seasher holds an import/export permit and derives its business almost entirely from overseas buyers. Its main export markets are:

The company communicates in English and has more than a decade of export experience, positioning it as an established supplier for importers in Southeast Asia, South America, and Northern and Eastern Europe.

Verification Notes

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